History

Edgeless Beauty Group originated in 1993 with the intention of elevating the day spa experience in Milwaukee, WI and has organically evolved to create its own ecosystem required to do so.
Today, our network has grown to encompass two Aveda Institutes, five salon & spa locations, two med spas, and a growing national distribution line.

Meet Susan

Susan Haise changed the landscape of the beauty industry in Milwaukee, WI when she opened the city’s first day spa in 1993. Originally named The Skin Institute and Day Spa, today’s award winning Neroli Salon & Spa and has more than 200 employees that service guests in hair, skin, massage and nail services. Haise also owns two beauty schools, The Institute of Beauty & Wellness in the Third Ward and The Aveda Institute in Madison.

“I have always been passionate about the creative culture of salons and spas. I wanted to create an environment where both my team and our guests love who they are and what they do.”

Susan Haise

Founder & CEO

The power of Beauty

We celebrate global beauty experiences by honoring the people, the places and the passion for wellness. A shared culture of purpose amplifies our brands’ collective ability to enhance and redefine beauty industry norms and experiences.

From our dynamic portfolio of brands, to our growing 200+ member team, we collectively advocate for a future that provides service-oriented, connected experiences that inspire and empower its consumers, community and industry through the power of beauty. 

The Institute of Beauty and Wellness Gets Certified. We uphold a higher standard for environmentally responsible practices at our schools and in our clinical salons through a partn