Our Story

A diverse portfolio of dynamic beauty brands, thoughtfully curated and connected by a shared passion for transformative experiences in the beauty industry.

From our dynamic portfolio of brands, to our growing member team, we collectively advocate for a future that provides service-oriented, connected experiences that inspire and empower its consumers, community and industry through the power of beauty.

Our Brands

Join Our Team

We live and breathe a mission to create inspiring, collaborative spaces that nourish the careers and future of our teams.

Edgeless Beauty Group Logo Grey
Celebrating a moment that reflects years of vision, leadership and heart. 

Our Visionary, Susan Haise, accepting the Jerry Gordon Salon Business Leadership Award at America’s Beauty Show in Chicago. This recognition is more than an award, it’s a testament to building a culture where beauty is belonging, teams are empowered, and excellence is the standard. 

We’re proud, inspired and we’re just getting started. #edgelessbeautygroup #americasbeautyshow #womeninbusiness #beautyindustry
Our students @avedaibw and @nerolisalonspa Massage team recently trained with Sarina Stone in abdominal massage techniques, expanding their skills through hands-on education and expert guidance! šŸ’†šŸ»šŸ“

Experiences like this are at the heart of what we do at Edgeless Beauty Group: connecting education with real-world practice to elevate both our future professionals and current teams. Because when we invest in learning, everyone benefits! šŸ’•āœØ

#edgelessbeautygroup #nerolisalonspa #avedaibw
We had the pleasure of welcoming Carmen McKellips back for another breathwork session and it was just as grounding and powerful as ever šŸ¤ Taking time to pause, breathe, and reconnect reminded us how essential it is to care for both mind and body. Our team and the IBW students left feeling more centered, present, and recharged.

Grateful for these moments of stillness and the opportunity to continue learning and growing together ✨ 

#edgelessbeautygroup #avedaibw
Yesterday we had the privilege of slowing down and breathing together with Carmen McKellips šŸ¤ Our team and the IBW students joined in a powerful breathwork session that reminded us how valuable it is to pause, reset, and reconnect. Breathwork helps calm the nervous system, build self-awareness, and create space for clarity and balance. A meaningful learning experience we’re grateful to share! 

#edgelessbeautygroup #avedaibw