Who We Are

We celebrate big thinking, and a fearless pursuit of future innovation. It is at the core of what we do, who we are, and what our brands stand for. It is within this limitless expanse that artistry, innovation and creativity have space and opportunity to develop.

Values & Culture

Our team members, partners, and students grow and thrive in careers that are just as unique as they are. We create team oriented atmospheres to encourage career growth, lifelong discovery, networking, and personal reinvention. 

Our Impact

We believe in treating ourselves, each other, and the planet with care and respect. With roots as one of Wisconsin’s first Aveda Concept Salons, Edgeless Beauty Group grew out of deep appreciation of and care for the world we live in.

EXCELLENCE IN SERVICE

We strive to provide a five-star experience to both guests and team members. Not only do we ensure every experience has high quality service, but we prioritize making everyone feel welcome and valued in our salons, spas, and schools. Showing hospitality to everyone we meet is at the core of what we do and who we are. 

5-star service is our award-winning approach to operating five Neroli Salon & Spa’s and two SKN BAR Rx med spa’s across SE Wisconsin.  

Focusing on beauty and wellness industries, We operate the only two licensed Aveda Institutes within Wisconsin and Illinois, with campuses in Chicago, Milwaukee, and Madison.

Brands we distribute include the leading Australian cosmeceutical line, Ultraceuticals; professional eyelash extension company, Lash Addict; and the globally-inspired wellness lifestyle line, Urban Ayurveda. 

Celebrating a moment that reflects years of vision, leadership and heart. 

Our Visionary, Susan Haise, accepting the Jerry Gordon Salon Business Leadership Award at America’s Beauty Show in Chicago. This recognition is more than an award, it’s a testament to building a culture where beauty is belonging, teams are empowered, and excellence is the standard. 

We’re proud, inspired and we’re just getting started. #edgelessbeautygroup #americasbeautyshow #womeninbusiness #beautyindustry
Our students @avedaibw and @nerolisalonspa Massage team recently trained with Sarina Stone in abdominal massage techniques, expanding their skills through hands-on education and expert guidance! 💆🏻📝

Experiences like this are at the heart of what we do at Edgeless Beauty Group: connecting education with real-world practice to elevate both our future professionals and current teams. Because when we invest in learning, everyone benefits! 💕✨

#edgelessbeautygroup #nerolisalonspa #avedaibw
We had the pleasure of welcoming Carmen McKellips back for another breathwork session and it was just as grounding and powerful as ever 🤍 Taking time to pause, breathe, and reconnect reminded us how essential it is to care for both mind and body. Our team and the IBW students left feeling more centered, present, and recharged.

Grateful for these moments of stillness and the opportunity to continue learning and growing together ✨ 

#edgelessbeautygroup #avedaibw
Yesterday we had the privilege of slowing down and breathing together with Carmen McKellips 🤍 Our team and the IBW students joined in a powerful breathwork session that reminded us how valuable it is to pause, reset, and reconnect. Breathwork helps calm the nervous system, build self-awareness, and create space for clarity and balance. A meaningful learning experience we’re grateful to share! 

#edgelessbeautygroup #avedaibw