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Who We Are

We celebrate big thinking, and a fearless pursuit of future innovation. It is at the core of what we do, who we are, and what our brands stand for. It is within this limitless expanse that artistry, innovation and creativity have space and opportunity to develop.

Values & Culture

Our team members, partners, and students grow and thrive in careers that are just as unique as they are. We create team oriented atmospheres to encourage career growth, lifelong discovery, networking, and personal reinvention. 

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Our Impact

We believe in treating ourselves, each other, and the planet with care and respect. With roots as one of Wisconsin’s first Aveda Concept Salons, Edgeless Beauty Group grew out of deep appreciation of and care for the world we live in.

EXCELLENCE IN SERVICE

We strive to provide a five-star experience to both guests and team members. Not only do we ensure every experience has high quality service, but we prioritize making everyone feel welcome and valued in our salons, spas, and schools. Showing hospitality to everyone we meet is at the core of what we do and who we are. 

5-star service is our award-winning approach to operating five Neroli Salon & Spa’s and two SKN BAR Rx med spa’s across SE Wisconsin.  

Focusing on  beauty and wellness industries,  we are a destination for top-tier beauty education. We operate the only two licensed Aveda Institutes within the state of Wisconsin, with campuses in the cities of Milwaukee and Madison.  

Brands we distribute include the leading Australian cosmeceutical line, Ultraceuticals; professional eyelash extension company, Lash Addict; and the globally-inspired wellness lifestyle line, Urban Ayurveda.