Edgeless Beauty Group is a family of brands based in Milwaukee dedicated to beauty, skincare, and professional growth. Our portfolio includes Neroli Salon & Spa, The Institute of Beauty and Wellness, SKN BAR Rx, and Edgeless Beauty Pro – each committed to excellence, innovation, and education in the beauty industry.
At Neroli Salon & Spa, guests enjoy a range of beauty and wellness services, including hair, nails, massage therapy, facials, waxing, and Ayurvedic treatments. Across our five Milwaukee-area locations – Brookfield, Downtown, East Side, Mequon, and North Shore – we use eco-friendly, Leaping Bunny-approved products like Aveda and Ultraceuticals to deliver exceptional results.
Neroli stands out because of our Pillars of Excellence: Empowered Growth, Charitable Impact, Conscious Beauty, Welcoming Locations, Total Wellness, and Team Culture. Since 1993, Neroli has combined luxury services with ethical practices, investing in education, supporting charities, and creating an inclusive, wellness-focused destination.
The Institute of Beauty and Wellness, with campuses in Milwaukee, Madison, and Chicago, is a premier cosmetology and esthiology school where students gain hands-on training using Aveda’s vegan, cruelty-free products. The Institute emphasizes creativity, environmental sustainability, and business skills, preparing students for successful careers in beauty and wellness.
Graduated of the Institute of Beauty and Wellness gain access to the global Aveda network – including luxury salons, spas, and opportunities such as New York Fashion Week, Aveda Purefessionals, and more. The Institute also hosts career fairs, fashion shows, and competitions, helping students transition smoothly from education to professional success.
SKN BAR Rx, with locations in Shorewood Pewaukee, offers medical-grade skincare services including facials, injectables, laser aesthetics, microneedling, body treatments, and more. Each treatment blends science and artistry, creating customized solutions for every skin type and wellness goal.
At SKN BAR Rx, every service is guided by a medically directed team of licensed professionals. We combine advanced technology with personalized care, ensuring safe results-driven treatments. From preventative skincare to rejuvenating anti-aging solutions, SKN BAR Rx focuses on long-term skin health and confidence.
Founded in 2020, Edgeless Beauty Pro is the professional distribution and education distribution and education division of Edgeless Beauty Group. We proudly represent Ultraceuticals, Lash Addict, and ESA Beauty, offering account support, marketing resources, and comprehensive education to help estheticians and spas grow their business.
Through Edgeless Beauty Pro, beauty professionals gain access to:
This holistic approach helps salons and spas succeed in today’s competitive beauty industry.
Yes. Edgeless Beauty Group frequently hosts skincare workshops, beauty events, and professional trainings across Milwaukee and beyond. From product launches to continuing education webinars, our events are designed to inspire, educate, and connect both guests and professionals.
Yes. Neroli Salon & Spa and SKN BAR Rx carry professional-grade beauty and skincare products, including Aveda, Ultraceuticals, OPI, and Bellami. Our team will help you choose the right products to maintain results at home.
From luxury spa services at Neroli, to advanced medical skincare at SKN BAR Rx, to professional training at The Institute of Beauty and Wellness in Milwaukee, Madison, and Chicago, and professional distribution through Edgeless Beauty Pro, Edgeless Beauty Group brings together a network of leading beauty brands across the Midwest. United by a shared commitment to education, ethics, and innovation, we deliver exceptional experiences for both guests and professionals.
